This is the collection that says it all — loud, proud, and unapologetically Canadian. At its heart is our signature mark: the moose — more than a majestic creature, it’s a symbol of our wilderness, strength, and resilience. Alongside it, you’ll find creative takes on our beloved “eh + leaf” graphic — a clever fusion of the maple leaf and our favourite expression. These designs range in style but stay true to the same roots: minimalist, modern, and unmistakably Canadian. Every piece is made right here in Canada and embroidered or printed with pride — perfect whether you’re repping the True North abroad or grabbing a double-double at the corner Timmies.